Marketing Budget Calculator

Recommend an annual and monthly marketing budget from revenue and Growth Stage, with an editable industry adjustment.

Choose your Growth Stage (Maintain, Grow, or Aggressive) to get a Brief Default budget band as % of revenue, then optionally nudge it with an editable +/-2 percentage point industry adjustment.

$

Grow steadily faster than the market — mid budget band.

Shapes AI interpretation prose only — it does not move the budget percentages.

%
pp
Recommended annual budget
$200,000
Recommended monthly budget
$16,667
Recommended budget %
10.0%
Growth Stage band (Brief Default)
8.0% - 12.0%
Base % before adjustment
10.0% (band midpoint)

The Growth Stage band and industry adjustment are Brief Defaults — starting assumptions, not Sourced Benchmarks. Override the budget % or the adjustment to replace them.

Explain my results with AI

Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.

Free export

Download full report

Enter your email to unlock PDF, CSV, and Excel downloads. On-screen results stay free.

Frequently asked questions

Are the Growth Stage percentages a Sourced Benchmark?

No. They are Brief Defaults — editable starting assumptions, not externally sourced and cited benchmarks.

Does the industry selector change the budget percentages?

No. Industry framing only shapes the wording of the optional AI interpretation; it never moves the budget numbers.

Do I need an account?

No. On-screen results are free. Enter an email only if you want to download the report.

Put the ideas into practice

Turn AI search into a source of customers.

See where your brand is missing from AI answers and what to publish next.

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