A/B Test Calculator

Two-proportion z-test with Observed Confidence distinct from Confidence Level.

Two-proportion z-test with Observed Confidence distinct from Confidence Level.

Variant A
Variant B

Detects a difference in either direction (default for most tests).

Observed Confidence
96.45%
Confidence Level (selected)
95%
Relative Uplift
30.00%
Required Sample Size per Variant (80% power)
1773

Variant B wins at the selected Confidence Level.

Sampling distributions (conversion rate %)

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Brief Defaults are labelled as assumptions. Sourced Benchmarks name organisation, period, definition, and URL.

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