Compute follower and reach engagement rates with per-platform Sourced Benchmark bands.
Follower Engagement Rate (÷ followers)
0.500%
- Reach Engagement Rate (÷ reach)
- Absent — reach blank
- Interaction set
- likes + comments + shares + saves
Use follower rate for audience-size benchmarks; use reach rate when you care about people who actually saw the post.
Per-follower typical band: 0.3%–0.48% (strong ≥ 1%)
Low 0.3% — Quid 2026 Social Media Industry Benchmark Report (2025): All-industry median Instagram engagement rate for brand accounts (interactions ÷ followers × 100)
High 0.48% — Socialinsider 2026 Instagram Organic Benchmarks (Jan–Dec 2025): Instagram organic engagement rate high of typical band (likes + comments ÷ followers; shares/saves excluded in source)
Strong ≥ 1% — Rival IQ / Quid (top-quartile framing) (2024–2025): Approximate top-quartile Instagram per-follower engagement rate for brand accounts
C15 counts likes + comments + shares + saves. Socialinsider’s Instagram band counts likes + comments only — entering all four can inflate your rate vs that band.
Explain my results with AI
Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.
Where do the figures come from?
Brief Defaults are labelled as assumptions. Sourced Benchmarks name organisation, period, definition, and URL.