CVR = conversions ÷ visitors × 100. The CVR Target slider holds visitors fixed and shows Incremental Conversions (and optional revenue) — not a traffic growth projection.
CVR
2.50%
- CVR Target
- 3.00%
- Incremental Conversions
- 5
- Incremental revenue
- N/A
CVR = conversions ÷ visitors × 100. Incremental Conversions hold visitor volume unchanged at your CVR Target.
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Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
What are Incremental Conversions?
The extra conversions you would get at your CVR Target with the same visitor volume. This is not called uplift (that word is reserved for A/B tests).
Is revenue required?
No. Revenue per conversion is optional and only values Incremental Conversions when supplied.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.