AI Overview CTR Calculator

Compare expected organic CTR and monthly clicks across three AI Overview Situations — none, present and uncited, and present and cited — for a keyword’s Organic Position.

Enter monthly search volume and your Organic Position (1–20). The calculator shows expected CTR and clicks for every AI Overview Situation side by side, using the shared position→CTR table and editable CTR Reductions.

Keyword

Baseline CTR at position 1

27.60%

No AI Overview
27.60% · 2,760 clicks
AI Overview present, uncited
16.56% · 1,656 clicks
AI Overview present, cited
22.08% · 2,208 clicks

Uncited CTR Reduction: Brief Default 40.00% vs study bound 58.00%. Cited: Brief Default 20.00% vs study bound 38.00% (Fraction of no-AIO baseline organic CTR lost when an AI Overview is present and the domain is cited as a source in that Overview).

Fraction of forecasted no-AIO organic CTR lost when an AI Overview is present and the domain is not cited; organic SERP position cohort (position 1) · Fraction of no-AIO baseline organic CTR lost when an AI Overview is present and the domain is cited as a source in that Overview

Monthly clicks by AI Overview Situation

Being cited in the AI Overview recovers about 50% of the clicks lost when an Overview is present but you are not cited (552 of 1,104 monthly clicks at this position).

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How the estimate works

Baseline CTR comes from the shared organic position table. When an AI Overview is present, a CTR Reduction is applied — about 40% when you are not cited and 20% when you are cited (suite Brief Defaults, editable). Study bounds from Ahrefs and Seer appear beside those defaults so you can see where research disagrees.

What “cited” means here

Cited means your domain appears as a source in that Google AI Overview — not a citation inside ChatGPT, Claude, Gemini, or Perplexity.

Frequently asked questions

Do I need an account to run this calculator?

No. On-screen results are free and public. Enter an email only if you want to download the comparison report.

Why only three AI Overview Situations?

The brief’s fourth “cited as top source” figure has no study behind it and contradicts published cited-vs-no-AIO bounds, so this tool compares none, present+uncited, and present+cited only.

What if my Organic Position is past 20?

Positions outside 1–20 cannot be computed from the shared table. The calculator shows no answer rather than a misleading zero.

Put the ideas into practice

Turn AI search into a source of customers.

See where your brand is missing from AI answers and what to publish next.

Keep exploring

  1. A/B Test Calculator
  2. AEO ROI Calculator
  3. AEO Readiness Score
  4. AI Brand Audit
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